I don’t think I was that certain at the time, but I was on my way to becoming who I am right now. “For certain” is exactly how I am right now on everything. Now I’m more experienced, powerful and sure of myself. I was a lot more eager to get noticed then. Do you remember what Bia was like then? What have you learned about yourself since? It was a small intimate show but you killed it. I remember seeing you perform at The Echo in Los Angeles years ago. That’s why he’s incredible because his consistency is like no other. Every artist can learn a lot from Russ, to be honest. He’s a true businessman, true entrepreneur. What’s your view of how your tour-mate Russ handles his business? I love having my own brand and being able to show people the things that are my go-to’s. It does, it feels super personal and super exciting for me because I love makeup. It feels like I have a baby and I have to raise it. How was it launching your own company? What does it mean to be an entrepreneur? Maybe 10 times out of 10, she’s been right every time.Ī post shared by BIA ✍□ recently launched your own cosmetics line,. Even where I’m, like, “Sylvia, I think I want to do this.” She’ll tell me something a little bit different than what I want to do, and it’ll be right. Sylvia Rhone is a boss, and she knows the culture. What does Epic CEO Sylvia Rhone bring to the table? They know me and really allow me to be my best, most authentic self. You gotta really know an artist if you’re trying to market them. They’re super hands-on with me, even down to my product managers and digital team. Every artist dreams to have the relationship that I have with my label, and I’m so thankful for that. It’s the best energy, they are super supportive. How has your experience been with Epic Records? I didn’t know when it was going to happen, but I always felt it’s going to happen. Was there ever a moment when you thought success might not happen? Black and brown women are always going to be the culture. So the culture’s always in the bodega, on the corners, in the hoop earrings, in the baby hairs. I chose to shed light on that, because that’s where the culture comes from - it comes from the hood at all times it’s always coming from the streets. That’s always been where we’re at with the culture. The mental image of wearing high-end fashion at a corner store, what does that say about where we’re at in the culture? If I’m in a bodega in London, like the Hollywood bodega, they got exotic snacks. If I’m going to a bodega in New York, then I might get a sandwich, some chips, juice or some water. What’s your go-to bodega like? What do they sell and what are you buying? Rhyming Bottega with bodega is such a great hook. If I had my wig on at the time, I would’ve thrown it! … I remember I was listening to her in the booth live while she was rapping the verse and I literally lost my shit. So to be at her house working on my remix, rapping with her, it was an iconic moment for me. Not even just female rappers, but my favorite rapper. She’s one of my favorite rappers in general. When “Whole Lotta Money” started picking it up, we connected. How did Nicki Minaj end up on the “Whole Lotta Money” remix? The rooftop scene was my favorite because I love the camera work. We shot the video for two days and captured so many amazing scenes and cameos. We wanted to capture the amazing culture, while paying homage to the city, and there’s no better way to do that than to link with the incredible Daps. Because the way he’s super punctual - he’s on time for everything. Outside of that, too, I learned a lot about balance. Every bar, ugh! Let me see how I can take that up a notch. I learned I have to push my pen to maximum every single time because you never know when J. What did you take away from working with him? It was refreshing to meet someone like that in the music business still, that’s successful at it. It was one of my favorite artist interactions I’ve ever had. How is it being in a studio session with Cole? I didn’t even know it would sound like this! It’s so so crazy, because he threw on the London accent too. I was playing it as a fan just for his genuine opinion. To be honest, it didn’t cross my mind right away he’d even want to be on it. On my way out, I said “Do you mind if I play you something? I really want to play you a song.” Me and Aziz were really excited about it because we just did it. He had another song in mind for me to get on, so he invited me to the studio. Take us back to the moment when you played music for J. She spoke to Variety about her process, career, the music business and more. Bia has also released songs with Lil Durk and G Herbo. Nicki Minaj is another major artist who’s appeared with Bia she was featured on the “Whole Lotta Money” remix and helped boost the track to new heights.
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